Pinterest For Advertising

Put Pinterest the discussion search. There's already really good posts by Matthias there

Hi Buddy! Wow, you have some amazing art :-)

As Abbie mentioned (thanks Abbie!), there are quite some discussions about Pinterest, some artists have great success when using it to promote their art.

Some suggestions to start:

Be sure to use a business account! They are free and they have many advantages. I wrote a blog post some time ago, feel free to read it here: http://www.elke.com/why-artists-need-a-pinterest-business-account-to-promote-their-art

Descriptions are key. Pinterest is a visual search engine. Be sure to have great descriptions, peppered with the right keywords.

Include a CTA (call to action) in some of your pin descriptions. Tell them what you want them to do (visit your shop, etc.).

Pin from your Premium website (recommended) or from FAA/Pixels but create some pins with text overlays, they tend to get more impressions, repins and clicks. Example: https://www.pinterest.com/pin/426786502189921646/

Be consistent. Pin regularly. Better to pin 5 things every day then 50 pins at once every two weeks!

Always try new things. Story Pins and Video Pins are hot right now. Video Pin Example: https://www.pinterest.com/pin/426786502188639807/

P.S. I would not recommend doing paid Pinterest Ads right in the beginning. It is important to understand how the platform works before investing money in ads.

Hope this helps to get started!

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Meet me: Matthias Hauser | Creating Art | Helping Artists

i have stuff there, but it sucks as an advertisement tool. if you can imagine a huge community bulletin board, the type with business cards on it, and its like as tall as a skyscraper, and your ad, is somewhere on that board, that's how actually effective it is. and because people bring links in, you may be there right now without knowing it. i rarely ever get a hit from there. people collect but never click on it outward. i'm only there because people would get my stuff right from google images, and the link leads no where. at least then i may have control. there are dozens of mike savad boards there for some reason. i have fans, but i don't think i get sales from there.

mostly pinterest takes links away from you. a buyer that is looking may never see my link here, because it goes to pinterest, and once there, its impossible to find, because the entire page doesn't load. even when i know my image is on that page, i can't find it.

i do seem to have a lot of images on FAA, so maybe they click out from there, but i have no stats.

i seem to have over a 100 boards https://www.pinterest.com/search/boards/?q=mike%20savad&rs=filter of just me, more or less, its a bit mixed. which is also confusing since some of that isn't me.


----Mike Savad
http://www.MikeSavad.com

Because I do have stats from my Etsy account, I can see how many link backs come from my Pins & it is obviously successful for me compared to all the other social media accounts I've tried.

When I got too busy in my Etsy shop, I changed my links/promotion from Etsy to my FAA Artist Website. Print sales here tripled immediately. So again, proof in the pudding that Pinterest works for me & my style of art.

Matthias has wonderful advice, but I am a lazy social media marketer & I simply link my pins with a description/keywords/call to action in the description. A cut & paste blurb that I put on every one.

I agree with Carlin! I started making sales a few months after getting a Pinterest account. Pin a little every day. And take part in repin discussions and group boards, this really increased my views.

Matthias, thanks very much. Your information has been a great help and I really appreciate it. It really is like wandering around blind in a minefield trying to navigate Pinterest without help.

Thanks Carlin and Elisabeth for first hand experience on the success for you of that site

I too started getting more sales when I started on pinterest. It's a pain to keep up with, but I work hard at it. One thing that I really stayed away from until later this year was FB groups. I try not to post too much on my FB page and just didn't really share them much to groups. Just in the past couple months I started to share more there, and sales have picked up again.

I have been on Pinterest for a couple years now with other PODs and also with Pixels since I joined here about 5 months ago. Still not sure whether it's worth the bother. The sales funnel is awfully narrow at the bottom. This past month for example I had 27600 'impressions' and a mere 18 click-throughs and I have no idea whether any of those led to sales (two of the clicked designs sold but not the products people clicked). I'm heartened by Carlin, Elisabeth and Jennifer's experience.