I borrowed a phrase from a personality test or two that said, "You are a true aesthetic. You love beautiful things." As a photographer, I am also an eagle-eyed perfectionist with a background in dental hygiene, graphic design, and professional writing. So I tied those in with photography to help set myself apart from others. I think our personality traits and backgrounds tend to show up in our work. Since rewriting my bio, I can't say that sales have skyrocketed, but I feel better about giving it more thought. I just took two checks to the bank and made two more sales today, and that's been a nice perk.