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Call Me Abbie - Abbie Shores

3 Years Ago

Marketing Tip 11th Week - 3rd Exercise - Place

Hi everyone. This week is basically a repeat....It is the one which sounds like it should be the easiest one of all but people find this the hardest!

Where are you going to get your work seen?

Where are you going to advertise your work?

Who do you need to see your work?


One of the easiest things to think about is this; If you are selling motorbike parts, you would not advertise in a recipe book. If you are selling children's toys, you would not advertise in a sex magazine. (Yeah stop... I know the toys that can go there and they are NOT for children)

So you get the idea. You advertise your work in places where there will be people interested. If you do specific places, look for groups about those specific places. Look for blogs and offer to write a piece for them. Would your work look good on postcards to advertise that place? Contact gift shops....

Horses? Great! Join horsey groups. Share images of your work without selling it. Just show what you can do. Chat to other people about their horses. Join in. Become part of the set.

Contact galleries. I did write a piece about contacting galleries but cannot find it right now. I will write another or share the original in a comment later

Make sure people join your mailing list.... People normally join mailing lists if they are trying to get something else. Do you do textures? patterns? Share a small pack online for free and grab their email as part of the deal

WRITE A BLOG. Blogs are not over. People still read what others write. They are an important part of your arsenal. Get a blog here or elsewhere. (I also do free Google friendly ones on my site Our Arts Magazine)

Do you have people already following you? Run a contest where they promote you for a chance to win. Perhaps a set of greeting cards shipped direct from your site here. Don't go crazy.

What I am saying is, you do not need places as much as you need content. Content is found by Google and other search engines and people will find you if that content is good... interesting

Where are you going to get your work seen? You do not have to go all over the web. Just those places where people are talking about what you do already.

Where are you going to advertise your work? There and on your own blog. On groups and clubs, stay off the hard sell.

Who do you need to see your work? People already interested in what you are selling. Stop selling that bike on a rowing club page!

===================================

Abbie Shores
Head of Department Tech Support/Community - Fine Art America | Pixels.com

TIPS SO FAR

1st WEEK A Course We Should All Take
2nd WEEK Focusing on updates
3rd WEEK Marketing
4th WEEK Blogging and being sales tired
5th WEEK Spelling and grammar
6th WEEK Just one site
7th WEEK Press release
8th WEEK Simple Free Ways to get your name around
9th WEEK 1st exercise - Product
10th WEEK 2nd exercise - Prices
11th WEEK 3rd Exercise - Place

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Bill Swartwout

3 Years Ago

Agreed, content is very important - especially in the descriptions of our art pieces. I am beginning to see some success in organic search results to my premium site (cannot see results to FAA or Pixels). I had three this morning so that is encouraging.

 

Alessandra RC

3 Years Ago

One important thing to keep in mind when contacting galleries is, they are not often very thrilled when they see your work on P.O.D. sites, particularly if you are selling your photos on products. Maybe have a selection of works that are not out on the internet for sale to approach galleries?

 

That's great, Bill Have you been following the marketing tips at all? I mean I know you have but have any helped you into changing something that you feel may have helped?

 

Alessandra, that's so helpful, thank you!

 

Nghia Tran Trong

3 Years Ago

That's so helpful, thank you!

 

George Strohl

3 Years Ago

I understand the descriptions, blogging about our work etc but where do you advertise your art at? Like I mean to you pay for ads or how do you get it out there?

 

Robert Stephens

3 Years Ago

As I am new to Fine Art America, I have a "beginners" question. Does anyone truly sell their art on Fine Art America or is this, instead, a platform where a lot of artists are trying to sell their art to one another. If the latter, I am starting to understand the problem. Artists wanting to sell is not looking to purchase. I ask because in a short time (a few weeks) I have had over 130 visitors and won a photography contest through one of the FAA groups. And yet, not a single sale. So, I was just curious if this an issue wherein we are all trying to sell, but nobody is coming to FAA to purchase.

I do note that I receive updates that artist XYZ has sold something. However, you never know if that is fact or FAA hype or worse, the artist purchasing their own work for marketing purposes.

 

Robert

You need to read the marketing advice on the site. We have a LOT.

Put Marketing in discussions search

Yes artists make sales here but to buyers, not normally other artists. 130 visitors is nothing. Miniscule amount which means you are not marketing.

This is the largest art site and I argue the most successful, and that is due to the amount of sales we make daily

George

We have covered all of this in numerous marketing threads. I will say the same to you as to Robert. Read as much as you can in the discussions

 

Karen Zuk Rosenblatt

3 Years Ago

Robert
Sales by artists of their own work are listed as "owner purchases" and do not appear on the sales notice page.

 

Jodi DiLiberto

3 Years Ago

Abbie, I so appreciate this marketing advice. Thank you for all of it! The course you recommended in the first week goes into detail about the different types of internet advertising and the best places for your ads to be. I have an ad running right now for my personal website and it's getting a lot of exposure.
I do exhibit my work in galleries and feel it's really the best exposure. You can google local galleries and find out where they are. Their websites will list upcoming exhibitions. There's usually a fee to enter and no guarantee your work will be accepted, but it's worth it and the fees help keep the galleries alive.

 

I am so glad it helped

Yes, I am repeating a lot of stuff and rewording things I have already added or put up over the years. But I do hope it is helping some understand the importance of advertising and marketing

 

Islam Ghoneam

3 Years Ago

That's so helpful, thank you!

 

This discussion is closed.