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Bradford Martin

5 Years Ago

A Checklist For Success In Selling Prints (second Revision)

This list was something I made to consolidate the wisdom I had garnered by experience and through networking here. Many new members as well as more experienced have found it helpful, so I am reposting with slight revisions and corrections. For best results get all the fields for your image page page filled out as completely as possible when you upload. This will make your marketing more effective. There are many threads on all these topics for more detail. If you wish to discuss a point in depth go to one of them or start a new discussion.

A checklist for success in online print sales.

1. Select your best work to upload and sell prints. Make sure it is of the highest technical quality for printing. It should be scanned or photographed properly, sharp at 100% view and free of cropping errors. Be sure the signature is not cropped off, is not in a plain block print font, and is in proportion to the image. Do not put a business name or website name on your image. Be selective on what you upload, but don’t hold back your unique and special talent. If you are not sure of what technical quality is, then get someone to help.

2. Use an avatar that is representative of you or your work. It should not offend or put off any potential customers, but rather project a positive image.

3. Post up a bio that describes who you are as an artist and the type of art you make. Avoid mentions of childhood love of art and other statements that are fairly universal. It should mention what is special or unique about you and your art. If this is hard just keep it short and basic.

4. Use titles that are relevant to the work. Descriptive titles are best for searches and people looking for specific things. Poetic titles work well at shows but not so much online. A bit of both in one is best. If you prefer poetic titles, consider using descriptive subtitles or visa versa for better placement in the internet search engines.

5. Make descriptions that include information about subject and location and style if they apply to the image. Some buyers need verbal assurance of what the subject is, so don’t assume it is obvious. Remember they are often buying for others. Internet search engines use descriptions for indexing and ranking. The main keywords should be used in a sentence here. Use more than one sentence. Research your subject, but don’t copy directly from Wikis. Be an expert on your subject and location if there is one. Feel free to tell a story here. This section is important to be seen in the Google search and to support the viewers buying decision.

6. In the keyword section, add all tags that a searcher might use to find the image. This includes subject, location and style. Include secondary subjects if they are visible and important to the artwork or photo. Add your name so the image will show up in a search that includes both your name and another tag. Don’t add words that are not relevant but don’t eliminate yourself from any searches either. Research and use all synonyms. Be both specific and general. For plants and animals use all common names and scientific names that apply. But don’t use ones that don’t apply. Remember that people use different words in other regions. Learn the slang and the jargon! This section is what FAA uses for the search.

7. Organize your art into Galleries aka Collections on your home page at FAA/Pixels. If you have a lot of images, set the default view to Galleries. Keep the image view in order also. Don’t assume viewers will start at the home page and find your Galleries. The default order is in order of upload, and that is ok, but you can rearrange it.

8. Buy your own work and show it off. Know your product. Let people you know see your prints. Display your work in your home. Take prints everywhere. Display some framed work in the community.

9. Use social media. Use more than one but be consistent with at least one. I use Twitter, FB, Pinterest, G+ and Youtube. There are many more.

10. Network online with potential customers. Participate in non-art forums, especially where people share the same interests that inspire your art.

11. Develop contact lists and email lists. Stay in touch and let people know when you have something new.

12. Get your own web site and make links to you sales pages on FAA/Pixels or to your Artist Website on FAA.

Participate in contests and groups to get more internal links to your pages and to accumulate some likes and comments. It has been said that those help you ranking in the search. Contest posts can lead to sales. Don’t use likes and comments as you main promotion strategy. You need to bring visitors from outside on to your site.

13. Post links to your home page, galleries and images from sites other than FAA. This not only reaches more people but helps with your ranking in internet search engines.

14. Set goals for both creating and marketing. And keep a positive outlook. Results don't always come fast.

15. Look for other opinions, help and advice. Artists are an independent bunch, but sometimes another opinion can help. Especially when going in new directions in art or marketing. If you are new to showing and selling, you should have your work critiqued by those more experienced, before it is even uploaded. Search the forums for answers to basic questions. There are excellent discussions on each of the above topics with more detail.


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Gaby Ethington

5 Years Ago

Thank you for doing this, it is so very helpful!

 

Lisa Kaiser

5 Years Ago

I agree, amazing advice.

 

Paulo Guimaraes

5 Years Ago

Thanks, going to try a few of these great tips.

 

Mike Savad

5 Years Ago

8 has an extra dot in front.. OCD kicking in....

anyway i always add - post work you would hang in your own house, even if its just by style or quality.
post a variety
and post lots of high quality, a dozen or so is never enough.


----Mike Savad
http://www.MikeSavad.com

 

Bradford Martin

5 Years Ago

Mike I corrected the dot thanks Thanks for the comments also.

 

Mike Savad

5 Years Ago

ah good, consistent, my pattern recognition couldn't let it pass....


----Mike Savad
http://www.MikeSavad.com

 

Warren Gale

5 Years Ago

Thank you so much for this information. It is always nice when some one down the road stops to help others! Again, thank you.

 

Peggy Collins

5 Years Ago

Good advice, Bradford.

I wonder a little about #4...I go back and forth between descriptive titles and more poetic titles. Don't you think that if you have good keywords, the actual title won't really matter? And I also wonder if a more poetic title will appeal to a buyer on the heart/gut level more than a dry descriptive title would.

 

Mike Savad

5 Years Ago

i do both. the first part is a classification so it sorts on other sites. the rest is the title. but i think the title should be interesting and relatable. it shouldn't just be BIRD but either what kind of bird or something prettier. so people might want to get a closer look because of the name or the pun.


----Mike Savad
http://www.MikeSavad.com

 

Peggy Collins

5 Years Ago

Mike, it was actually you that got me thinking about all that in the first place. From now on I think I'll try to combine descriptive with poetic if possible...not always easy.

 

Andy Lawless

5 Years Ago

Bradford,

My thanks for posting this. My goal for this year is to become more active in selling/promoting my art. Lot of good advice here.

 

Bradford Martin

5 Years Ago

The reason I say descriptive titles is for the Google search. How you tag it is mostly going to define what FAA searches you are in and not so much for internet search engines like Google. I have found descriptive titles get more accurate Google placement and higher ranking if the search word is in the title. Of course you want to make it interesting. What would be detrimental is a title that is metaphorical because Google takes things literally not metaphorically. So a cat should not be titled my dog. A landscape should not be titled heaven unless it really looks like heaven and you want to be in a search for heaven. Ideally the main words would be in the title and the description and the tag section. Sometimes I use subtitles to preserve the poetic title and give Google a clue so, "Blue Ridge Mountains-Almost Heaven"

To all those that thank me,
You are welcome
A rising tide floats all boats.

 

Mike Savad

5 Years Ago

some things don't transfer, if i can't think of a name, its just called what it is. but if its like an orchid, i don't call it flower or orchid, its often to go use the latin name instead. i found cute names for flowers don't work well. (as an example)


----Mike Savad
http://www.MikeSavad.com

 

Bradford Martin

5 Years Ago

Part of the research you do for the description can lead you to a good title. The common name for an orchid followed by the scientific name would be better than just orchid. Calling it pretty yellow flower is gong to make it lost on Google.

 

Peggy Collins

5 Years Ago

Thanks for going into more depth on that, Bradford. Very helpful.

 

Bradford Martin

5 Years Ago

Special tip: Assume the first keyword has more weight than the last for the FAA search. At the very least it seems to affect what images are shown below as thumbnails on the image page. Some search tests on my portfolio show if the first keyword matches the search word it ranks a little higher. Every bit of rank you can get helps, so choose the first word in the tag section wisely.

 

JOHN CRUMP

5 Years Ago

I often resize the image for the individual saleable items (cups, blankets, etc.) so that it fits perfectly on the item, is this necessary or could customers resize the image to fit when they purchase?

 

Annette M Stevenson

5 Years Ago

Bradford,
Thank you for posting this information.

 

Wendy Payne

5 Years Ago

Thank you so much, just joined today and am a newbie, I really appreciate your post.

 

Brandy Vasquez

5 Years Ago

I really appreciated this article so may helpful ideas so upbuildng. So many helpful hints I wrote them down so I can remember them to get started. I am not new in the art world what so ever but I am new in the selling of my art. So with this info and my telling I’m hoping this will work because so far this is the best info I have gotten yet. Thank you brandy Vasquez

 

Brandy Vasquez

5 Years Ago

I like this one a little better it explains things a bit easier. I appreciate your hard work with putting these together. I am going to go put these things to work and see what happens. Thank you. Brandy Vasquez

 

Susan Sligh

5 Years Ago

Thanks for sharing this with me!

 

Larry Schultz

5 Years Ago

Aloha Bradford Martin,

After reading through this checklist I have learned quite a bit and this knowledge is GOLD!!! :)

Thank you so much.

-LS

 

Lisa Smith

5 Years Ago

Thank you for posting this, I'm making notes...

Best Wishes,

Lisa

 

Vira Sivachuk

5 Years Ago

Bradford, thanks you so much for this information!

 

Bradford Martin

5 Years Ago

I am grateful for all the comments and glad people are finding this list useful!
Full disclosure, I am not part of FAA, just a member. When I joined here in 2012 I already had 15 years experience posting and selling on the internet, mostly on web galleries, where they contacted me directly for prints, and also on stock sites where I learned the power of titles, descriptions and keywords in getting an image seen. I learned a lot from the discussions here and I just wanted to condense my wisdom and that of others into a checklist. I am not a big seller but most of the time I get a check payout on the 15th here. I use the list myself when I feel I need to do more.

 

Angel Edwards

5 Years Ago

Thank you Mr. Martin for the great advice. I'm new to getting into doing the photography side of my writing. I have a few years of photos to go through and edit or just upload.. I'm grateful for your wisdom an insight from an experienced artist off of FAA an how to list keywords.

Much respect,
Angel Edwards

 

Chance Kafka

5 Years Ago

Bradford, this is a useful checklist that many newcomers should read

 

Pari Bakouli

5 Years Ago

Thank you for your advices. I’m new to FAA and still trying to find out how it works the whole system. Your article is very much to the point and gives us a very clear path to follow! Thank you again

 

Damir Martic

5 Years Ago

Thank you for puting your time to help as all.

 

Dean DuBois

5 Years Ago

I am going to concentrate on number 8 and number 12, once I get retired and my checks start coming in on a regular basis.
I am thinking a WIX one page, landing page for free, to point people to my Pixel sales page, or something like that and T-shirts
of my landing page and business cards, with my landing page from Vista Print, to help in marketing too.. I don`t like spending
a lot of time on the internet. The competition is CRAZE fierce, plus I am not in it for the money.I am basically in it for exposure.
If I were in it for the money, I would not be using a print on demand site with thousands of other artists on it, so I could loose sales
to any one of them, because potential buyers can be see their artwork from my page.

 

Bradford Martin

5 Years Ago

Dean, if you pay the dues here to be a member you get your own website and it is a bit harder to see others work when they land there. You won't be losing sales if you send your buyers to your own site.

Like this: Bradmartinphotos.com

Good luck!

 

Dean DuBois

5 Years Ago

Yes, Martin, it would be harder, but not impossible and that`s the reason I don`t pay to be a member. If POD sites could make it impossible to view others artwork from your page ( which they never will ) then I would be glad to be a paid member. Not that I am picking just on Pixels, or FAA, all POD sites do it. It`s an unsolvable issue, just like securing your images completely, that too will probably never happen either. Gotta love the internet huh lol.

 

Don Northup

5 Years Ago

Dean,

You can find POD sites that do make it impossible to view other artwork but you will need to do all of the marketing yourself on the sites I am thinking of. That said, the Pixels AW's and custom domains do a fair job with the only outbound links being at the very bottom of the footer. Not unexpected as the price here is rock bottom. Even Getty's Photos.com has FAA and Pixels links in the footer.

Cheers

___________________________
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🅳🅸🅶🅸🆃🅰🅻🅰🆁🆃🅿🆁🅾🆂.🅲🅾🅼

 

Rosalie Scanlon

5 Years Ago

Thanks for all the information everyone.

 

Dean DuBois

5 Years Ago

Don, what other POD sites limit seeing other artists work on your pages? I would like to research them for myself, because I have yet to run across any that do that, thanks.

 

Bradford Martin

5 Years Ago

Dean you are off the topic. The topic is not the relative merits of various PODS. Please do note use MY thread to carry on an off topic conversation. Please read my opening sentences again . Thank you.

 

Dean DuBois

4 Years Ago

Sorry Martin, I meant no disrespect.

 

Deborah League

4 Years Ago

Thank you for this posting. I found it very helpful. Is there anyone within the group or at FAA who offers to review the pages of artists new to FAA and give advice? I'm trying to learn about using social media to boost views/likes/sales, but I don't understand all the things you mentioned about posting links etc.

 

Mike Savad

4 Years Ago

generally if you want a critique of your work or the page, ask your own question in a new thread is the way to go. generally just reading the forum is enough, there are plenty of people that give advice that can be used for everyone.


----Mike Savad
http://www.MikeSavad.com

 

Mike Savad

4 Years Ago

@deborah - also the most basic advice here is - watch your crops, make sure the paper goes to the edges, no black lines like in the pheasant image. and add a lot more keywords and good descriptions. even if you think its obvious what we are looking at.

----Mike Savad
http://www.MikeSavad.com

 

Michael Glade

4 Years Ago

This is great!! I appreciate your sharing of wisdom, Bradford!

 

Kenneth B Foster

4 Years Ago

Thank you for taking the time to share your experience. It is VERY helpful. Thanks.

I am new and have many picture I THINK are worthy for FAA. However (after reading this page) I may need another photographers critique. How do I ask for a critique and where do I find a person who would be interested in helping this new artist to FAA.

 

Bradford Martin

4 Years Ago

Kenneth, one way to get a critique on a portfolio is to just start a new discussion. There are a couple of groups set up for critiquing individual images as well or you could again ask on the main discussion board.

https://fineartamerica.com/groups.html

 

Kenneth B Foster

4 Years Ago

I'm "on it"! Thanks very much, Brad. I hope you enjoy my Galleries! Ken

 

Bradford Martin

4 Years Ago

Kenneth I did.

 

Liz Albro

4 Years Ago

Thanks so much - a helpful discussion - I will be following!

 

Autumn Bear

4 Years Ago

Thank you.

 

Paramjeet Kaur

4 Years Ago

Hi, if you could help..I have just uploaded an image and wanted to know if it is correct for making prints or not. I would appreciate a response.

 

Bradford Martin

4 Years Ago

Paramjeet, The image seems fine to me. If you want other opinions, join one of the critique groups I linked to above, 5 posts up. Or start a new discussion, I would rather this discussion not be used for critiques.

 

Paramjeet Kaur

4 Years Ago

Ok, thank you. I just wanted to confirm if it's sharp enough or not. I was in doubt about that.

 

Habib Ayat

4 Years Ago

THANKS, Bradford! very valuable pieces of information https://habib-ayat.pixels.com/

 

Michael Greco

4 Years Ago

thank you for sharing this is very helpful.

 

Archa Malhotra

4 Years Ago

Thank you for this information! It’s always good to have the points listed out for reference!

 

Joanne Ballard

4 Years Ago

Thank you for this!! Very good advice that I intend to put to use!!

 

Bradford Martin

4 Years Ago

I am closing this because I have posted and updated version.

https://fineartamerica.com/showmessages.php?messageid=4721562

 

Bradford Martin

4 Years Ago

I am closing this because I have posted and updated version.

https://fineartamerica.com/showmessages.php?messageid=4721562

 

This discussion is closed.