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Mike Savad

6 Years Ago

Advertising On Facebook?

i know its come up from time to time, and i've always scoffed at the idea of it but how do advertise on facebook? especially with the new rules in place.

i've read some of it already, but get i bored easily. some say to boost your post, others say don't do that, but don't say why. others boost and get sales. the things i read online say that they only boost and got $1000's in profit, but they didn't say if they always do.

how much do you put in?

one person said they put in $20 and its like a $1.00 a day. but they didn't say who see's your ad in that time, a buck doesn't sound like that much.

and then there are ad's, i think they are more flexible because you can target but i because they are ad's, people tend to ignore them, has anyone tried those? there are a ton of options, and i have no idea what is what on that. i only have a general idea what i would send and to who.

and how should it look? some say do a carousel - i have no idea what that is. others say not to make it look like an ad, but i don't know what that would actually look like then. there is just too much to think about. and none of what i read talks about selling art pictures.

before i spend money, i'd like to get a grip on how to do it first. i've been using the free method for a while, and it works, but it works less each year as everything changes.

thanks


---Mike Savad
http://www.MikeSavad.com

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David Smith

6 Years Ago

The problem with boosting posts on Facebook is, while you can target some pretty specific demographics they're still mainly divided by location, age, education, and gender.

They don't have the kind of interest targeted advertising that I'd like to do.

For instance, I'd like to target my lighthouse images to people who have signed up to the lighthouse groups, seaside living, boating groups, pretty much anything nautical. Can't seem to do that so far.

Plus, early on, there were complaints of boosted posts going to "like farms", so not to real users.

 

I have not used the ads on Facebook yet but I have used the boost. I generally use a $10.00 cost spread over 3 days and set my target area. I have played with this to gain viewers and to sell product over the past couple years. What I find is on a 6 month stretch doing it a couple times a month sales and amount of new viewers tended to dwindle and Facebook would send me notice to boost for $20 or $30.00 to reach more....almost like they were restricting the views to get me to spend more.

I suspended using boost for 2 months and when I boosted a photo after a 2 month break....I received more viewers and sales again. So what I do is figure that is what they try to achieve is for you to continually increase your amount you are spending and restrict flow to do it....at least it seems that way to me.

So I run a couple boosts a month for four months, take a break for two months and then run another stretch for four months. I target different interests, different areas to test. Even at $20.00 a month its better than taking a small ad out in my local sales shopper and better results.

Facebook knows everyone wants increased likes.....and plays on that. I want sales....somewhere I have made it work for me directing people back with a link to FAA and build my business page viewers as well with actual people and not bots. Just all a part of the marketing strategy for me.

 

Brian Kurtz

6 Years Ago

I don't have enough completed works yet to be able to give a good answer on how to deploy Facebook ads for selling fine art specifically, but i have done it in real estate and real estate photography and can shed some insight.

Ideally...you need to divide up people into two groups. People who HAVE been to your website...and those who have NOT been to your website. And you need to have two seperate plans to market to these people...and ideally...two dedicated advertisign budgets. So if you have $5.00 per day to spend....it should be $2.50 spent trying to get people who have never been exposed to your personal brand to visit your website...and $2.50 trying to get people who HAVE been to your website to come back again.

Spending money getting attention from new people could be considered "front end" advertising and the money spent getting previous viewers to come back as "back end" advertising. This second group is primarily referred to as "Remarketing" or "Retargeting". And it is likely that this second group is worth more than the first.

But here are some front-end marketing ideas:

1) Vacationer Targeting - people go on vacation to Ocean City Maryland. Maybe you have some images from Ocean City that you'd like to sell them. So you run an ad targeted toward people who are VISITING Ocean City. By focusing on those visiting you are by default EXCLUDING those who live there. Vacationers want to take back a piece of their vacation, but the window of opportunity is short. So you want to run the ad with that in mind. That is...don't run it for "anyone who has visited Ocean City Maryland in the last 6 months" but rather "Anyone visiting Ocean City Maryland now". People who went there months ago are "out of the vacation mindset" and are not likely to buy...those who are there now are likely to buy.

My suggestion for an ad format would be to simply take a bunch of Ocean City images and slam then together with a slideshow producing software like Proshow Producer. Then run a video ad. Make the emphasis of the ad "to get clicks" not "to get views". It's a video ad...but you can still tell Facebook to tweak things so that you get clicks.

2) Interest Targeting - So I just jumped into Power Editor and drafed up a dummy campaign. In the "Detailed Targeting" box under the "Ad Set" control panel I typed in "Steampunk". They said that there are 6,684,000 people interested in Steampunk. There is also a "Steampunk Art" subset you can pick...but there are only 9,700 people who are in that group. My guess is that there are a lot more people interested in Steampunk Art hidden within the 6 MILLION people interested in steampunk...it's just that they have not liked pages and things that sub-categories them into the "steampunk art" set.

So you could run an ad targeting people in the Steampunk community. Since there are so many you likely would want to limit down by income and target those who make $65,000 per year or more....so you know they have money to spend.

Sample plan. Take sample images, slam them together as a slideshow video. Optimize the ad for clicks and not views. Run. Boom.

Here's a back-end marketing ideas:

General Remarketing - you want to stay in front of people. Consistent exposure to your brand is key. My guess is that two-week intervals is neither too frequent or too sparse. So put the Facebook "pixel" code on your website so that visitor can be tagged as having visited it.

Then...create an ad targeting people who have visited your website...but have NOT visited it in the last 14 Days.

Take a single piece of art and do three different mockup images and a special "end slate" image that incorportates the picture in a frame on the wall on the left and a "call to action" saying something like, "See this one and more at MikeSavad.com".

Put them in the slideshow software and make a video transitioning from just the image...then fade to the first mockup...then the second...then the third...then the end slate image...which is extend out in the video for a good minute so it's just sitting there at the end like a static image even though it's 60 seconds of video.

Again, video format targeting clicks and not views driving them to the website. The URL you put into the campaign will be enfused into the "See More" button that shows up under the video. That link should take them DIRECTLY to the video in the image. But if they manually type in "MikeSavad.com" in the browser per the call to action in the end of the video...then they'll just go to your homepage.

Create a new one of these every day with a different one of your pieces and run them out of your "remarketing budget".

 

Shelli Fitzpatrick

6 Years Ago

Facebook offered me to boost a post and reach a potential of 2 clicks for $2. They didn't say who the clicks would come from just "the right people" and clicks does not = sales so I said no thank you. I might have said ok for at least 20 clicks... maybe... I'm not helping much am I?

I've heard a lot of the same things you've heard but nothing to compel me to pay to play at FB.

 

Jim Hughes

6 Years Ago

I just recently created a business/artist page and started posting photos on it, joined a couple of groups with interests that match some of my photos, shared posts to those groups, and boosted a couple of them for a few days. I have photos of the Minneapolis area, and of birds in Minnesota, so it makes sense to target those areas. For other things, I didn't find any appropriate groups.

I've only done this for a couple of weeks. So far I'm getting a bunch of 'likes' and a few people have 'liked' my page too, and even a couple of 'followers'. I have absolutely zero trust or belief in FB and I could easily believe that 'boosting' is mostly a scam and does nothing but make money for FB. And whatever I end up doing, FB will no doubt change the rules again and make it obsolete.

It's nice to find out that many people actually do like what I do, if they ever see it. It seems pretty unlikely that this would generate sales, but I'll throw money at it for a few months and keep learning the system. I guess the next step would be to find out how to boost in ways that reach people with the right interests. Is that what "ad words" are about?

 

Mike Savad

6 Years Ago

my page was never that successful. boosts i do worry about, because as said, years ago they were found to be fake. but maybe they were priming the pump? since i know others here said they made money by doing that. but i only hear about the wins. like i think thomas said he did $100 and got like $3000 in sales. which is ideal. but i don't know what else was spent and nothing came out of it.


---Mike Savad
http://www.MikeSavad.com

 

Lara Ellis

6 Years Ago

I just read on Twitter the other day a post from a photographer I follow and he said that FB is getting ready to revamp all their algorithms again to give more attention to peoples personal posts and unless you are paying thousands of dollars your'e more than likely not going to be seen. Here's the article he posted:
https://www.richardbernabe.com/facebook-news-feed-photographers/

 

Shelli Fitzpatrick

6 Years Ago

quote from that article...
"And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

I would like to know how Zuckerberg knows that looking at our art and photos is not meaningful... meaningful by whose standards?

 

Mike Savad

6 Years Ago

that's the reason i'm wondering - if i pay $10 will anyone see these posts with the new thing facebook is doing.

as of late the only thing i notice is, my stream is full of people i've commented on, and some of it is many days old. nothing really new in there.

otherwise i'll have to toss out the idea of paying anything if none of it will ever be seen at all. i think though that if enough smaller people don't pay anything at all, facebook will revert. lots of smalls equals money too.


---Mike Savad
http://www.MikeSavad.com

 

Jim Hughes

6 Years Ago

I doubt anyone really knows yet what these changes will be in reality. And even FB can't predict their long term effects.

 

Jimmie Bartlett

6 Years Ago

I tried one boost on FB last December and didn't like how they do business. I don't think paying for impressions works for me and I didn't get but a few clicks in the boost. I still try the free posting of images from FAA, but they get cropped off too much by the scraper and look terrible. One viewer, that just likes to visit your page, could eat up your $2 a day real quick. If FB changes their system for ads to produce understandable results, I would try them again.

 

Mike Savad

6 Years Ago

i guess my intuitive laziness paid off this time. hate to think i spent money, learned it all and got nothing at all out of it.


---Mike Savad
http://www.MikeSavad.com

 

Mike Savad

6 Years Ago

my inner cheapskate prevents me from spending money on places like that, my outer cheapskate agrees. but i also need to find ways for people to see the work more. the problem with a lot of these guides are, they are years old, and probably expired in usefulness.


---Mike Savad
http://www.MikeSavad.com

 

Shelli Fitzpatrick

6 Years Ago

Finishing the article actually cheered me up. I pulled away from FB awhile back and started pouring into my G+ and Twitter efforts even more... I like Twitter and I hope they do become the place for business networking.

 

Jim Hughes

6 Years Ago

Twitter hit the wall because only a small percentage of people ever figured it out. FB on the other hand is almost too easy - people end up just passively staring at stuff scrolling by.

 

Brian Kurtz

6 Years Ago

@Lara - the new Facebook update is not going to require you to pay "thousands and thousands" of dollars to get seen.

But you likely WILL have to pay.

Facebook ads "buy your way into" the news feed. Red rope access. Special treatment.

The hit that business pages are going to take is on ORGANIC reach. That is...people who have liked your page in the past...they will pretty much never see your stuff anymore if you don't pay to be in front of their eyes.

This has been happening for years and years now. I have heard so many photography podcast hosts complain about how they have 150,000 likes but they examine their stats and when they post something it is only seen by less than 1,500 people.

So this is not something new...rather it is the last nail in the coffin. Facebook has said that they are going to demote everything from business/brand pages unless it is HIGHLY valuable. So even highly shared viral videos are going to take a hit.

Basically, the only things that are going to show up are "Facebook Live" and stuff that gets TONS of comments.

But they also said they are monitoring for "gaming" the system. So telling people to comment in order to be entered into a drawing...they are watching for that. They know what it looks like. So you can't play tricks to get game the system. Either you stuff has the true organice "nature" of high quality, highly interactive content....or it does not.

The silver lining to this is that Facebook DID say that the "see first" thing will save you on organic. Everyone can "like" so many things and then upgrade that like from "normal" follow to "see first". If you can training your people to not just "like" your page, but upgrade it to "see first" then you are back in the organic..free traffic game.

If you do NOT have a plan to get them to "see first" you....then you will need to resort to paid ads. Those WILL get your stuff seen. Because that's how Facebook makes money. If ad revenue drops....their stock drops...and it WILL drop if people buy ads and their stuff isn't seen. Because then they'll stop buying ads.

So "see first", "Facebook Live", and "advertising" is the new Face of Facebook success. Hope that sets the record straight.

 

Jim Hughes

6 Years Ago

I don't think one person in a thousand will ever use "see first."

Basically it sounds like "click bait" has to be replaced by "comment bait." Or, we just pay and pray.

 

AM FineArtPrints

6 Years Ago

To get a real deal with ads, on facebook or google as well, first you have to study the market, the customers, and many marketing strategies that can fit you style of art. Then you have to setup the ads as precisely as possible, choosing the most suitable parameters for the purpose.

But even in this way it's not easy to convert the money spent on sales, not at least immediately. A good marketing campaign requires months and hundreds of dollars spent and a good fan page to start with. The idea of spending $10 or $20 on Facebook to automatically make it 500 or 1000 is pure illusion. It is simply another job, for which there are professionals and agencies paid specifically. Doing it yourself, i think, is perfectly useless and counterproductive.


 

Floyd Snyder

6 Years Ago

Great post, Brian!

To me, it is not about FB as much as it is about FAA not telling us where our buyers are coming from.

Until FAA furnishes that information I would not recommend spending much if anything on paid advertising. And the problem with that is that unless you put together a sustainable, repetitive advertising plan, you should not expect much more than minimal results. Advertising is like anything else, you get what you pay for.

As far selling on FB, yup... it still works just the way it is. I posted four paintings for sale in 5 or 6 of my groups and two of them sold in the first 24 hours. That was yesterday. And no, I did not boost those posts.

As far as selling off a fan page, or the FAA shop page or any of those pages.... I have nothing what so ever that even suggests to me that that has ever happened. I no longer waste time with those pages.

 

Floyd Snyder

6 Years Ago

Agree, Andrea.

$10 or $20 here and there will take a significant amount of luck to glean any meaningful results.

The biggest problem I have seen here for the past five years is the lack of even basic understanding of how advertising works.

 

Jim Hughes

6 Years Ago

The big beneficiary of the latest FB changes will be, of course, all those gurus and consultants offering to teach us how to play the new game - or do it for us, for a price.

 

Floyd Snyder

6 Years Ago

Some people have the talent to create art and some have a talent for teaching or educating people on whatever it is people want to be taught or educated in.

I fail to see why one would have more respect or rights to sell their talents than the other.

Some people get it, they see and appreciate the value of art and they are willing to pay for it. Others people see and appreciate the value of education and learning and are willing to pay for it.

 

Mike Savad

6 Years Ago

i have a pretty good idea which markets i would try first so i think i have that part covered. but i never understood the amounts people use.

the thought that one guy used $20-30 a day spending $1 a day. he didn't say what he got out of that. facebook fudges the numbers on stats, they said recently they were caught messing with stats on how long people actually look at videos. i don't see how facebook would know how much money you make or whether your male or female (because people share accounts).

they only know age because people put in their age, and it could be anything either.

then you hear about the success stories, i spent $20 and got thousands in sales, i think it was a bounce house, he checked off friends and fans of friends or something and got a on of money. but didn't go that far into it. its hard to tell if that was a planted story. its like when someone goes out gambling and they say - check it out i made a $1000 i'm awesome. until you ask how much they spent, and they say $5000.

i've been doing pretty well with free, but its getting to be much harder now. on twitter i can't seem to find how to follow someone back. i haven't followed anyone back in over a year because of how they changed that. but i don't think people see the posts anyway unless they turn notifications on so it may not matter. i'm pretty sure there are paid tweets, but i haven't looked those up at all.


---Mike Savad
http://www.MikeSavad.com

 

Dora Hathazi Mendes

6 Years Ago

I tried to boost 3 times, with small amounts (less than 10$ ,I know is peanuts, but I considered that time hell a lot lol ) and my experience was, that the post reached almost nobody, even so they promised some thousand reach, it was almost nothing..
I go far better organic way, just to say something in groups, or do something on my page.

And because I dont have hundreds to spend, or experience with bigger amounts, I gave up, all in all boosting.
I hated also when you boost something for x amount, straight it says, add more money to reach more people.. It was kind of a suggestion, what I am doing is like a kiss for a dead... nothing.

Or recommending boosting for local.. nobody buys here anything local, only fish and coffee lol (portugal)

I believe for them is a good money from small businesses, the little amounts add up, but I think it is worthless..
One of my boost was Calendars, and I thought if only from that 3000 targeted cat lover people at least 2 buys a calendar, I am ok, and I wont loose a thing.. But they showed the ad for less than 50 persons, meanwhile they were asking for more and more, so I felt cheated ...


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Shelli Fitzpatrick

6 Years Ago

Mike, on Twitter if you have your notifications turned on it will show you who recently followed you and if you hover your mouse over their small avatar a drop down appears where you can follow them back right from there or like I do you can click on their avatar and go to their profile to see who they are and what they are about before cilcking the follow button on the right side of the page.

I usually spend a few minutes in the morning and late at night responding to tweets or thanking people for retweets and I also use the free version of communIT to help me stay connected... it tells me who I need to thank who followed me and various other stats. Then I use Tweetdeck sometimes to schedule tweets to go out at different times of the day so they don't seem too spammy. I have been getting a lot more retweets and traffic from Twitter since I started making an effort to engage more, which is really hard for me because I am actually not all that social...I can go for days and not talk to anyone if I am not careful. lol

 

Jim Hughes

6 Years Ago

Ok then, FB groups: join every group in sight. Then 'engage', comment, 'bump'. Somehow, slip in that link to your FAA page without making it look like an ad. I get it.

Another problem I saw with FB groups is that you can't join and post 'as' your business page. At least, I couldn't, in the groups I looked at; I had to use my personal identity. You can somewhat get around that by sharing your 'business' posts as yourself.


 

Floyd Snyder

6 Years Ago

No one said to join every group in sight. I said there are thousands of them to choose from that will allow sale ads and/or soft ads which is the direct opposite of what is being suggested here.

I think the mindset is as important as the effort one puts into whatever it is they are doing.

There seems to be a lot of perceived notions here that are just not true. If you have that false impression... if you really believe these things are true, why even try?

The fact is, no one is going to make decent sales from free or paid advertising without creating a ton of impressions. You are not going to do that without putting in either the work or the money. And from what I am seeing what is being talked about money wise, that is not ever going happen, imho. So you either play the game the way it has to be played or why bother especially when the mindset seems to be, it can't be done, to begin with?

I posted 6 or 8 people's images, all with a link back to their AW in about three dozen groups this morning. All of them were as close as I could get to the kind of art they asked to be shared. Birds in bird groups, wildlife in wildlife, flowers in florals, etc, etc. None of them were rejected. None of them was considered spam and in most cases, I got several likes and comments within a few minutes of posting them.

Some of the posts in groups that I made a month ago when we started this program are still getting likes and shares today.

Best of luck to you guys!

I'll go back to lurking and hope you hit on something that makes a million sales for you.




 

Jim Hughes

6 Years Ago

Well, my little experiment in FB advertising is drawing to a close. I'd rather just donate the money to some good causes, than pay FB for more meaningless numbers.

But, I never give up. I'll have to start a spreadsheet to track all the likely FB groups I can find, then start posting, commenting, and bumping and see if that generates any traffic. Found one yesterday called "Wall Art Buyers" and another, "Photography Collectors". Ok, that's a joke.

I'm also working another gallery site where I intend to at least try to get some SEO going. I'm actually a quick learner if I can get engaged.

One way or another, I'm determined to find a way to generate some more sales - because I think sales from FAA 'search' will only continue to decline.




 

Mike Savad

6 Years Ago

i'll take it.... :)


---Mike Savad
http://www.MikeSavad.com

 

David Bridburg

6 Years Ago

I'll be spending $90 per month for three months. I wish it were more. It will effect 54,000 in reach and possibly 70,000 in impressions over the three months.

It is risky that it wont be enough or once again it wont be my market, whomever that is.

I think it will work.

Dave

 

Jim Hughes

6 Years Ago

Mike, you'd probably just give it to FB for more ads.

David, I may try again at some point.

 

David Bridburg

6 Years Ago

Jim,

FB ads have a steep learning curve. Trying it from time to time over the months lets the information sink in. You will be better off coming and going from it. When you are up the curve things will come to you. JMO

Dave

 

Mike Savad

6 Years Ago

nah, the facebook thing turned me off. i think they nickel and dime me each time i pay. i stopped last week some time. i didn't notice a difference one way or another. the amount would be donated to my bank account.

i just can't afford to bleed money, after trying this and that, spending a bit of $50, which isn't a lot in advertising dollars, but is a lot when i simply flush it in a toilet. i'm not a money waster. the system there is needless complicated, hard to pin point, and a pain to change, plus there are bugs in the estimations they give you. the amount you put in, they will always say 100, but they really mean about 50 will actually hit you. sometimes it shows there are too few when it should be too many. none of it makes a lot of sense.

i think impressions - they can make that number up. you wouldn't know different. it bothered me that i had a click to my site almost on schedule. seems robotic. it bothered me that my best impression, clicks etc, happened a day before the ad was up.

i can see myself maybe trying this again in the spring or summer. probably during nov dec, maybe october, not sure how early people start looking for stuff.


---Mike Savad
http://www.MikeSavad.com

 

David Bridburg

6 Years Ago

I just upped my budget.

Dave

 

Jim Hughes

6 Years Ago

FB doesn't give the small-time player any easy entry point. You have to figure it out all at once and pay full price even though you're flying blind. Maybe if there were some 'trial' period, during which it cost about 1/10 of full price, I'd feel like trying different things. The way it's priced, you really need a product that sells to the general public, not just to decorators, designers, and very cool people with good taste (my market).

 

Jim Hughes

6 Years Ago

David,

Go for it, dude! It's like we're at the casino, you're at the roulette table and I'm standing behind you sipping a drink, digging the action.

 

David Bridburg

6 Years Ago

Jim,

Gambling is made up of classic odds where if the dice has six sides the pay out is just five to one.

My risks are different from that.

My main risk is not being seen often enough during the next three months. If I have to go four or five months that would make no difference to my budget. I can afford what I am doing.

The alternative of doing nothing is much more risky. Whereas in gambling doing nothing is the least risk.

Dave

 

Jim Hughes

6 Years Ago

I'll be back at the table at some point.

 

David Bridburg

6 Years Ago

Jim,

I never go to casinos.

Dave

 

Mike Savad

6 Years Ago

at least at a casino you get free drinks...

if i had someone else's wallet or a credit good only for ads i'd go for it more. but i see the money ticking away very fast with this.

images that sold well, nothing
images that hasn't sold well, nothing

the only thing i might have done wrong is i used that panel ad which is great for products, but it may not be as good for photos. i think the single ad may be the way to go, or a mix of single ads. it looks more like a post and people are less likely to see its a sponsored. since starting this i've been trying to figure out what other ads are doing to me when i view them.

do i see them as interesting? something i might click on? does it look like an ad? and why did someone send this to me? so far i haven't learned much from actually looking at it, other than i don't look for sponsored when its a single ad, and it looks like someone shared an article or something. that's why i want that click bait idea.


---Mike Savad
http://www.MikeSavad.com

 

David Bridburg

6 Years Ago

The drinks and extra oxygen pumped into the room at a casino are not free.

Someone else's wallet? Ask your dad.

I am spending $120 per month now. I spend more than that in a month eating out. Part of being in the restaurant business. Frankly I spend that in less than three weeks at Starbucks.

Dave

 

Jim Hughes

6 Years Ago

Ok somewhat more seriously, I offer a thought.

People see images on FB all day, some are funny, some are beautiful, maybe they click 'like', maybe they share, maybe they follow the link and look at a larger image, maybe they leave a comment: "cool image". But that's the entire behavioral repertoire for responding to an image. Our challenge is to plant the idea of buying that image as wall art - otherwise that idea simply never occurs to them. To that end, wouldn't it make sense for the ad to show the print in a frame, or as a canvas, with the unspoken message being "this would look so great on your wall and really impress your friends"?

 

Mike Savad

6 Years Ago

if your a high roller, you get free drinks, keeps you there, happy and tipsy oxygen is extra.

i don't eat out, i don't buy coffee, i don't spend money unless i have to. i figured 30 a week would be ok because i don't get gas for the car or eat at the cafeteria like i used at work. but i just can't see donating my money to facebook when i get nothing out of it. its just like a leak in a raft. if i had a sale using the spent money, then i'd say, good investment. but so far its a lousy investment.

in groups i find the site erases many without kicking you out. so people may be posting for naught. i think many keep you in there because it brings up their numbers. but if you do a search in the group for your name, make sure your posts are actually surviving there, otherwise your wasting time. i keep track of every image i post in groups. if i only get 1 hit or zero, i check to see if i'm even in there, and often its erased, so i drop the group.

9 times out of 10, a sales group (a place for physical items) will erase my ads. other groups invite me, and then drop me pretty fast when they find out that i will spam their group. don't invite me unless you want my stuff. often i find myself in the group already, they drop me fast as well. but if a group is slow, and i'm still there, i drop those too. i couldn't keep track of hundreds.


---Mike Savad
http://www.MikeSavad.com

 

Mike Savad

6 Years Ago

the hard thing about facebook is. the pictures we sell, are the same pictures advertisers use to sell the item in that image.

so if you have a close up of a CD, you want that image sold. but a person selling music is selling the song with the concept of your image. so trying to get that across to someone is hard to do. its art for your wall, not the item in the picture.

you can upload your own images in the ad. but you need a 1000px or so image with the frame and post that. which is a pain. it needs to be pretty big too.


---Mike Savad
http://www.MikeSavad.com

 

Jim Hughes

6 Years Ago

I think you could just screen-grab it from FAA and I don't think it has to be all that big. I was already supply my own images, I don't want the FAA border.

We have to tell people "you want this to hang on your wall". Otherwise they never even think if it, it's just "hey cool image".

 

Mike Savad

6 Years Ago

its a 1000px, i looked it up. it used to be 600px, but when i tried that size (i think that was the size i got from this site), it said it was too small. so i said forget that, too much bother.


---Mike Savad
http://www.MikeSavad.com

 

Jim Hughes

6 Years Ago

Eh, just upsize it then. I'm going to try this at some point.

 

David Bridburg

6 Years Ago

Mike,

Obviously you need to change your approach to things.

You have always said something or other about not being good with people and having some medical reasons for that, but you can change. Do not sell yourself short. You can change your message, your timing, your interactions, your enjoyment of the interactions, what you offer others, what you receive..........most of all if you want different results...do things differently.

Don't act like it is your first date and never act like the complete expert. Just enjoy new and different approaches. If anything that alone is the reason to promote your work on FB in the groups possibly, but through paid ads in particular because it would be different for you. It is time for different.

Dave

 

Mike Savad

6 Years Ago

i've tried many combinations, most don't do as well as i perceive that they should. mostly its based off the reactions i get when it goes into the right group.

each approach costs money though.

the groups are free, but i have limited stock for those groups. i run out after a while. if i had unlimited spending money, i might try different things. but i don't, or at least i tell myself i don't. until i can figure it out, i'll suspend the fb program till another time.


---Mike Savad
http://www.MikeSavad.com

 

Jim Hughes

6 Years Ago

Well, resizing the 'framed' preview from FAA doesn't work - the quality is way too low. I'll have to find another way to get an image in a frame,that's dead simple - maybe a site where they're selling framing. Or more likely, just do it in PS.

 

Samantha Delory

6 Years Ago

I have started facebook boosts for the limited time promotions on FAA. My background was marketing long, long ago. So, I understand the importance of paying to market if you want results. So far I have spent less than $30 and have been seen by 1,995 people and 42 of them clicked the FAA direct link in my post.

So far no sales, but that's normal for low numbers. You usually get less than 1-3% to purchase if everything you do is right. So, I will keep trying as I play around with the target market. So far I have been able to choose hobbies, interests, groups they are in, income, type of housing, and exclude certain demographics too. Seems like a good way to get my footprint out there.

They say with a magazine ad it takes 3-5 times of someone seeing your ad before they will start to recognize you and think of you as legitimate. Only at that point will they consider purchasing... I do not know the Facebook statistics. I will research them, but we'll see how everything goes. I will try to remember to keep everyone updated.

 

Jo Gonzalez

6 Years Ago

A few years back I did just that and took a try on it and not one sale came through, and the whole experiment ran me 131.00.

 

This discussion is closed.