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10 Years Ago
Why your work may not be selling - by Mike Savad
By Mike Savad
9-1-13
Sometimes no matter how good you think you are, even if you are great at making art, you find you can never attract people over to your work. This article isn't about advertising, it's about how you present your work viewed as a very small size.
Very small size? You might be thinking that it makes little difference how small something is, because you want people to buy the large version. But in order for the larger version to be seen by others, you'll need an attractive thumbnail.
It's said, that a customer has about 3 seconds of attention to process something before moving on. So in order to get them to see more of your work, you'll want things that will catch their eye. To do that you need to set something up that has good contrasts, color and a shape people can quickly understand in just a quick glance. When setting up for an art show, you want the brightest, most colorful works, that has the simplest of themes to be in the very front of the booth. These images pull the viewer in so they can see the rest. But you should have at least one or two eye catchers, the rest can be whatever it is you normally sell. This is how a store front window works by the way. Bright colorful things to attract the eyes to your store.
However in the online world, people have an even shorter attention span and it's made even harder because there is more competition.
So what does this mean to you?
In order to present yourself well you need a great picture, but it has to look good small as well. Complicated images (like a general store for example), will merge into a bunch of meaningless shapes, abstracts will look like a stain on paper when viewed as a tiny image.
If the image doesn't look interesting people won't click on it. This means you need simple shapes, bright colors, interesting contrasts. But it shouldn't be too colorful either because you only have seconds of attention and you want to keep it simple. A bright orange sunset, with a life guard tower contrasting against the sky will bring people in. A field of wild flowers, probably won't because there won't be enough contrast or color for the small image to look interesting.
You can view your small version after you save it and view it in windows or use the navigator in Photoshop. You can also see it here online in your store in the selling options. How easy is your image to recognize when it's only a 1/2” across? Can you add something to it, to make it more interesting? Like change the color of a flower just so it stands out better?
So lets try something.
This is the standard size that Fine Art shows it's pictures in. If thumbnails were this large all over the net most people would be good. However it might be really tiny due to the device they are using. Let's simulate it:
I shrunk this about 4 times smaller. This size is about the size most phones will look like (if not smaller), before they zoom up on it. This image shows up well because of the contrasting shapes, you can kind of see what it is before you click on it. A buyer might be interested in it if it also has a nice title to go with it, in this case it's called: Machine shop circa 1900's. People are more apt to click on it if they have a reason to do so.
This is also an important note – another reason you want great interesting or descriptive titles. If the thumb nail is weak (they aren’t always going to stand out), then you'll want your interesting title to be the seller for that work.
Here's another one, it has interesting or unusual shapes, people may want to click on it.
My octopus image was made too dark, and I used purple and blue. When the image becomes smaller, you can see really very little of the image. On uncalibrated screens, that could look solid blue to some people. It's better large, but it's still dark. It doesn't thumbnail well.
Here's another one, while up close there is a lot of detail, as a stamp sized image, most of that is lost and it almost looks like a solid color. On a normal day most people will skip past this image.
This is a block of my images some do well, and some don't do well.
Selling aside, just on the instinct to click on an image, which of these would you most likely to click on and when you made you choices, ask yourself why you clicked on those and not the other one?
Selling art is about visual appeal. However paying attention to small things like this can often help you in the long run. I've often gone back and increased the brightness in a piece because I noticed my thumbnail was not that punchy.
---Mike Savad
Reply Order
10 Years Ago
Mike - my work is NOT selling because no one wants to buy it - and that is perhaps the ONLY reason.
10 Years Ago
@ Roy. You have lots of images that I think should be selling. For some reason people just aren't finding them.
@ Mike, thanks. I changed some of my gallery logo images.
10 Years Ago
Oh well finally someone who put in words why I do prob too bright things LOL
Seriously Mike...You're simply the Best adviser around...Thank You :)
10 Years Ago
this is often how i choose what to edit next. since all my thumbs are kind of small in my browser, the ones i'm attracted too are usually the ones that are simple to look at.
---Mike Savad
10 Years Ago
Thanks Mike,
I continue to find your comments thought provoking and a big help to the newbie like myself wishing to work at the selling side of our art. :-)
JG
10 Years Ago
Good tips! When displaying my work I try to provide a mix of colors in a rainbow if possible red, orange, yellow, green, blue, indigo, violet. The subject in my left image usually points right and the subject in my right image usually points left. It looks interesting and feels balanced to me.
10 Years Ago
even if your on the front page that doesn't mean you'll be seen. if people are looking up orange abstracts, will yours be eye catching enough to lead people to your work?
---Mike Savad
10 Years Ago
And there's this thing..."poczta pantoflowa"...now thinking for the right word in english..."bush telegraph" or something...when someone saw Your work on their friend's wall and asked "where did You get it"...I know it helped me a few times...as for the front page...prob never get there so I don't cogitate about it or wonder how it would increase my sales...
10 Years Ago
I think my thumbnails all look pretty good, Mike. But I'd appreciate your point of view on them.
10 Years Ago
Very true, based on my microstock experience. Real estate agents talk about "curb appeal". In microstock you need "thumb appeal". That's true here too, maybe not to the same degree, but defrinitely a big factor. Unfortunately the small images we're now used to seeing, and the smaller screens that are taking over, mean that lots of great photos and art just won't sell on the internet.
10 Years Ago
@jl as a tiny micro thumb, the blimp stands out best as a recognizable item. and the rest turn into some kind of shape. for painters i think they have something called a reducing glass you can use to see what it looks like smaller. it might be a reason it's overlooked, it's hard to tell. if you go by that and look at pinterest, you have 8 on the blimp and the one next to it, only 1.
i have a number of grand canyon shots. mine are typical vacation angles, i don't expect them to sell. but they don't thumbnail well since it's just a lot of brown. not much i can do about that though. this is why you'll often see one really bright color or dominate shape in a scene. like a lady at the beach with a bright red towel against a blue sky. or a bright yellow flower with the same set up.
---Mike Savad
10 Years Ago
Not to be too jovial maybe we all should sell thumbprints! Altered of course! LOL Good advice, Mike and thanks for all your input. Loved your & thumbnails, Christina.
10 Years Ago
My work is not selling because a zillion other artists are selling their work, and the people who are likely to buy MY work most likely will find one of those other zillion artists BEFORE they find ME. Only so many people can play this game, and the sheer numbers, ruled by the math of chance singles out the occasional sellers.
People do not need my art. They have too much crap hanging on their walls already. They would rather spend their dollars on cigarettes, or lottery tickets, or fast food, or beer.
Art is not a consumable in the respect that these other things are.
My most recent sale was a Christian greeting card, and the funny thing is ... I don't even claim to be Christian - I simply made a line of pretty cards, to attract people who are. And this sheer mechanical calculation of creating something beautiful and Christian got me my first sale here.
My selling my art, thus, certainly has little to do with my most favored reasons for doing art, and even less to do with the appeal of a small image, I would suspect, although I think making pretty images at any size is a safer bet than making images that have deep personal meaning.
10 Years Ago
yeah but robert - those other people don't matter, the people buying your work doesn't want mine. it's like saying - my banana splits aren't going to sell because there are a zillion other bakeshops and such. but the reality is, if someone likes it the way you do it, and they see it, they may get it. but in this case it's all about standing out, does your work sell itself even when it's tiny.
you don't have to be of a certain religion to sell stuff like that. now that you have an angle. try more - that might be a demographic that matches your kind of art.
---Mike Savad
10 Years Ago
Interesting and thought-provoking post, Mike. Thanks for sharing your experience. I have a few questions...
You can view your small version after you save it and view it in windows or use the navigator in Photoshop. You can also see it here online in your store in the selling options.
Where exactly can we find thumbs in our store's selling options? I can't see it.
In your examples above, I would click on your third thumb from the left first, then your second from the right. That would be because I'm attracted to the bright yellow and the red circles. It's something I never thought about too much before, and quite interesting. But I have a question...we make whatever art we happen to make, so how can we really do anything about how they look as thumbnails? O.K., you say to brighten up a piece maybe, and I agree, that could help, but we can't really change the essential nature of a work. Some images may just be more appealing when they're quickly scanned by a public whose attention span gets shorter and shorter.
I have another question: which is better, to have a title that would be interesting for an actual human to read, or a title with words that would be easily searched by people and search engines? For example, what would a search engine make of "Enteroctopus"?
Anyway, thanks again for taking the time to do this.
10 Years Ago
i use XNview to see my stuff, but you can also set windows and probably mac to show it as thumbnails as different sizes. in the store where the prices are (canvas, etc), that image right there, the really tiny one.
not all images thumbnail well. and for some images you can remove the clutter by cloning things out. if you have a choice to edit something - say it's a beach scene, and you have a choice of 3 images that have umbrella's in it. 1 is a bright red thing, 2 has something blue against a blue sky, 3 has 3 yellow across a blue sky. i would edit the first and second ones, because i know they have an eye catching center and should thumbnail well.
i know that if i have a large body of blue water, and have a blue sky or a cloudy one. and have a small sailboat in the center - that as a thumb i will only see either a blue box or a striped of two colors, the boat would be lost. so either i need to get closer to the boat or find a balance of lighting that would make it more interesting.
for the images that don't thumb well, that's where a fun title comes in.
the Enteroctopus is actually a real octopus, i researched looking for a name for the biggest one they make and that's the one. since it's a fantasy piece i kept it fancy. it would be boring to call it robot octopus. if it really was that type of thing, then fans of octopi would be looking for that name anyway. or so goes the theory anyway.
---Mike Savad
10 Years Ago
the rows are automatic. when i enter my pix i always do it in a block of 3 or 6 and don't push enter, just a space. pushing enter puts them all on one line on it's own, so people have to scroll like a mile to see all the work. because these are so small, they just line up nice.
---Mike Savad
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10 Years Ago
Mike S.,
I get your point, but I do not believe that people are so patient that they will forgo a simple need to buy art, ONLY until they find the "way I do it". They are likely to find somebody else BEFORE me that they like equally as well. Again, sheer numbers dictate that this is the most likely scenario.
A banana split is a banana split. Only an idiot could mess it up. Many people can make them equally deliciously.
Maybe I should start doing still life paintings of banana splits, and sign them with pictures of a cute puppies (^_^). Add Kinkade-like lighting effects. Oh, and add cute babies with chocolate-fudge covered mouths and hands. So adorable!
QUESTION: Does a a photo of an extra LARGE banana split still look striking as a SMALL thumbnail?
2 Years Ago
unlikely.
the search there is poor, and people don't go there for art directly. but if they are stealing it, that is a good sign that you could sell. if its worth stealing its worth buying. its sort of like that.
----Mike Savad
http://www.MikeSavad.com
2 Years Ago
Very good and informative article and a number of good comments. You are absolutely correct. Online you have all of a few seconds to capture the buyers interest in order for them to look further. That being said, you may have the greatest and most beautiful work in the world, but if the buyer doesn't get to your website / webpage, it's all immaterial. Location, location, location. The most important thing in business, regardless of what you are selling, be it in a brick and mortar store or online.
Believe it or not, that's easier in brick and mortar. With the billions of pages on the internet, the most difficult thing is being found. We spend a lot of time trying to get viewed and commented on here in FAA, but for the most part we are preaching to the choir. I'm curious as to what the ratio is between buyers and members that view the FAA images.
2 Years Ago
if you have a store, they aren't distracted by anything else - like facebook, anything shiny, etc. the amount of view to sales, impossible to calculate. a lot of views are bots. you just need one view though to get a sale.
----Mike Savad
http://www.MikeSavad.com
2 Years Ago
I have no argument with what you are saying. You are right on in your opening premise.
Unfortunately, whether we like it, or not, what we have here is a crap-shoot. We are rolling the dice, in our cases posting the images and hoping someone will see, like and buy it.
The competition is immense, especially since we are not selling to a localized area, where we can control the competition to some extent. Our "stores", so to speak, are open to the entire world and that's who we are competing with. I have the greatest admiration and respect for those that are able to sell and make a living from their art, but I think we can count them on one hand.
You've opened an excellent discussion. I'm sorry that I only just saw it today.
2 Years Ago
I have had 35,000 plus views and been on here since 2019 only sold a few photos to someone I knew. Something is happening - do people just download from this site? Is that possible? I do enjoy the people and help from the artists here. Contests are fun and make you focus on different subjects but selling is not happening!
2 Years Ago
Hi Mike,
I love your photos and have always attentively read your advices (I also think that I followed them quite well). I even posted the links to them in my group to educate people.
I started to post to FAA in 2017 and got 711 followers and 717,660 views.
I have many positive comments and featured images in groups, and I also participate in discussions, and SM's.
Well if my work is not valuable, then I'm wondering how come so many features and comments???
Yet, I have VERY few sales, maybe one in a few months :(
I'm wondering what's wrong with me?
I know that somehow the planetary energies have an effect. For example, early this year, while being in Vegas I had a sale almost everyday (including the other POD's too) - never had that luck before. It didn't last more that about one week, because I moved to another state.
That actually started earlier when I was on the same longitude, in Vancouver Island. It was maybe the timing too (?). After I quit this beneficial area though, the sales stopped.
Well, (un)fortunately, my husband keeps moving me, and I think that the universe is confused - it doesn't know where to find me...
These last thoughts are part of a big parenthesis, but going back the more understandable facts: I'm wondering why can't I attract the sales??? Any thoughts, please?
BTW, I think I will duplicate this to a thread by my own too, a little later (maybe).
Thanks,
Tatiana
2 Years Ago
@maureen, yes some people download the small image. But probably not. Over 1400 images since 2019 you only have 35,000 views. Which sounds like a lot but half are probably bots.
https://fineartamerica.com/featured/windham-nh-railtrail-in-fall-maureen-rose.html
if you aren't advertising them, and just uploading them, then no one is looking at it. If this image is of a specific location, then the keywords must have that specific location. There are bound to be others that might miss it.
https://fineartamerica.com/featured/brown-and-white-rooster-maureen-rose-maureen-rose.html
this doesn't mention chicken. Or that its a plymouth rock chicken, always ID things. People are specific.
https://fineartamerica.com/featured/chipmunk-eating-sunflower-seeds-maureen-rose.html
every time you keyword you need to ID everything in the scene - its an animal, rodent, eating, chewing, cute, adorable, fuzzy, critter etc. All these extra words helps get people in. Keep it vague and no one will find it. Also be more wordy on the description, get people to feel for the thing, google likes words too.
Greeting cards never really work on this site. If I need a best wishes thing I wouldn't get it here. And most of the words are cut off, and it looks weird to say happy birthday etc on a blanket.
Be careful with expensive sports cars, lawyers go after the name.
https://fineartamerica.com/featured/christmas-songs-music-book-maureen-rose.html
I don't think you can post someone else's book and sell it. There is also a very limited audience for the book of music I would think.
https://fineartamerica.com/featured/fall-sunset-canobie-lake-nh-maureen-rose.html
be sure horizons are straight
mostly you have to advertise
and erase this part:
COPYRIGHT NOTICE:
All images in this gallery are the original photography and artwork of Maureen Rose!
Every photo and piece of artwork on this website is protected by the U.S. and international copyright laws, all rights reserved.
Every photograph, and image on this site may not be copied, reproduced, manipulated or used in any way, without written permission from me.
Please enjoy my work but do not steal it!
Thank you!
Copyright death threats are never pretty. Just tell them its copyrighted.
At least remove the -- do not steal it, it looks tacky. Its like going into a store and seeing a sign, do not steal my stuff... The first thing that would be stolen would be that sign. It becomes a challenge.
----Mike Savad
2 Years Ago
At tatiana - because features and comments are from other artists, not buyers. And just because you get a comment or an award, that doesn't mean anything to a buyer. I'd start by updating your avatar. Without a face for people to lock onto, and being almost all one color, you blend in.
Making sales involves experimenting. If you aren't getting a lot of views on something or it never sells. It may be best to try a new style, try different subjects until you find one that works. I often have to mess with many different locations before I find a winner. I find that people like my stuff natural looking or maybe a little paintingish. Stuff that looks filtered may turn off some.
----Mike Savad
2 Years Ago
Thank you, Mike. I'll try changing my avatar first, but I like that photo so much :) ...sigh... I'm not photogenic anymore :(
"Stuff that looks filtered may turn off some." - Oh, I thought it was "artistically" done - ha, ha... So, it's not good - Oh, I'll see what I can do...
Tatiana
2 Years Ago
Mike such wonderful free advice .. I really appreciate it, and you open up points I never thought of. Cars at a car show are a problem to photograph and sell? Sheet music photos in a photo can be problematic that never occurred to me.
Do I remove cars and music photos?
Never thought about a greeting on a blanket your brain thinks of everything.
Thank you Mike you are a gift for Fine Art America with your help and knowledge!
2 Years Ago
Glad you always bump this thread Mike. I get a lot out of reading it over again from time to time.
2 Years Ago
Car makers , bmw, porche, harley davidson, john deere etc -- go after you to have things taken down. So you want to limit that. Sooner or later they will find you.
Its not that sheet music is bad, but you are selling it with the cover, and that might be an issue. Not saying it is a 100% i'm not a lawyer, but it may create confusion overall. But I also can't think of many that would want a picture of a book about a holiday.
Don't remove stuff. At the very least remove big name brands, companies that have money for lawyers. Concentrate on other things, not selling brands that companies worked hard to get to know. Do a city or something.
Mostly its the trademark stuff you want to avoid. Or a person's face straight on (sometimes they complain). I try to group them if I can, or get them with a back turned.
And also you want to post stuff that you would take notice of and or buy for your own wall. While anything can sell, not everything does. And you want to have only your best stuff.
I try to avoid words on things in general, people speak different languages. And they get cut off of objects. And if its your only image of that with words, people may not want the words. Cards in general, people can buy local, they use the cards here to frame, which is why mine are so expensive. They would get a card, not the print of the next size. Holidays in general, don't sell for me. So I skip past halloween and stuff. You might luck out with christmas or hanuka, but in a general way. Like a wreath on a door or a snow scene in new england by a bridge. The rest of my holiday stuff generally doesn't sell.
----Mike Savad
2 Years Ago
Great advice Mike and as someone who does not sell much your words are reassuring as i do mostly the city i live and work in and also places that i have visited, i try not to include people or words, unless it’s unique and/or fictional. A lot of what you say fills me with confidence that i am doing the basics right.
Thanks.
2 Years Ago
Basically
if - you get a lot of views on something - like a lot compared to the rest, make more of that thing.
If you sell something, make more of that thing.
And if you sell it right away and or its large, make more as fast as you can.
Its hard to find a good fishing spot so once you find it, you have to really bait the waters.
----Mike Savad
2 Years Ago
Thank you Mike..and thank you for sharing your input and knowledge so unselfishly!!!
Happy Thanksgiving!
2 Years Ago
Noticing items sold include Vogue and New Yorker cover photos. How can people sell these when I have to remove a car logo since it might be copy write protected. Is there a time limit or some other variable I am not aware of? This is all new to me and I don't understand when it is your art and when it is still theirs. Sorry if it is a stupid question but I need to know proper boundaries so I do not have an issue later. Thank you!
2 Years Ago
The New Yorker and Vogue can sell their own work just like you can sell what you create. They own the rights to their publications.
2 Years Ago
The people or companies that own those things can upload what they want. Others are stock companies that have that permission. A rando can't legally sell it.
A logo is trademark protected, that's a different thing. Those are usually fought out in court,its the only way they can keep a trademark.
I think photos/paintings are allowed to public domain 70 years after the artists death. Its something like that. Not sure how private property like a magazine cover falls into that though.
The best thing to do is, try to stay away from trademarks directly. Shoot your own work. Don't worry about what others are doing. Though if I see someone has stuff across the board, I do contact the stites email so the faa lawyers can look into it.
If you like to depend on stock from pixabay, there is a blurb that says you can have it, but can't sell it in its original form. If you take from wallpaper sites, don't, most of it is stolen. That stuff can get you in trouble used as is.
----Mike Savad
2 Years Ago
Thanks Mike ....glad someone is checking things out. Very confusing to the lay person who sees individual names on sales of magazine covers or old drawings and paintings without reference to the original artist dead or alive. I saw a Martin Johnson Heads entered into a contest as their work...maybe it was a painted copy but it should have referenced him I think. Well ... stay vigilant it makes me more comfortable knowing their are principals and lawyers with Fine Art America standing guard. Nice you are on it! Thank you!